AI-Powered Consulting for SMBs Ready to Scale

Ask most owners to name their biggest customer and they'll have it instantly. Ask for their most profitable one, and you'll get a pause. Those two lists are rarely the same — and sometimes the customer at the top of one sits near the bottom of the other. Here's how cost-to-serve quietly hides your unprofitable accounts, why they're the ones you fight hardest to keep, and what to do about it (it isn't "fire them").